Vol. 2 No. 2 (2026): Agustus 2026

Articles

• Digital Capabilities and Startup Scaling in Technopreneurship: A Systematic Literature Review and Research Agenda

  Hendro Sutomo Ginting, Mutiha Aristo Ravel, Imran Karo-Karo

  64-80

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• The Effect of Live Streaming and Price Promotion on Impulsive Buying among Digital Business Students Class of C Sore 2024 at Universitas Satya Terra Bhinneka Platform TikTok Shop

  Cheisha Chazaly, Aqilah Hafizhah Rahman, Dea Sovika; Kisia Martha Agustina Damanik, Zahra Miyauri

  81-99

  • PDF

• TikTok and Instagram Reels for Brand Awareness: A Case Study of Piana Cafe Medan

  Oktaviani Halawa

  100-120

  • PDF

• The Role of Live Shopping and Fear of Missing Out (FOMO) in Impulsive Buying Behavior: A Qualitative Study among Young TikTok Shop Users in Medan City

  Apfrina Santika Hulu, Angelica Sesilia, Ester Septemia Nababan, Ribka Daniel

  121-132

  • PDF

• ChatGPT as a Supporting Medium for Completing Academic Assignments among Digital Business Students

  Delviana Nainggolan

  133-140

  • PDF