Vol. 1 No. 1 (2025): January 2025

Articles

• A Comprehensive Review of AI Models and Types in Digital Marketing: Enhancing Personalization and Automation

  Asep Koswara

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• Fintech Innovation: A Solution to Enhance the Sustainability of Micro, Small, and Medium Enterprises

  Forman Halawa, Menliman Joyfal Gulo, Borisman Halawa, Hizkia Edwar Sinaga, Fayeno Yanda

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• From viewers to loyal fans: The key to stickiness in live streaming tourism

  Surmida Sormin, Dewi Ayu Lestari Hutagaol

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• Utilization of Renewable Technology for Gen Z Personal Branding

  Muhammad Dzikry Candra Negara, Reza Prasetyo Adi, Dini Safitri, Muhammad Rendy Ramadhan

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• Strategi Bisnis Digital dengan Pemasaran Digital yang Efektif dalam Meningkatkan Daya Saing Perusahaan dan Inovasi Berkelanjutan

  Rizky Zakariyya Rasyad, Pajar Pahrudin, Injili Finli Wurarah

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