Utilization of Renewable Technology for Gen Z Personal Branding

Abstract

This article discusses the use of renewable technology in building personal branding for generation Z. Generation Z are people who were born in the internet era and have enjoyed the wonders of technology after the birth of the internet. In general, generation Z often uses social media for various purposes, including building personal branding. Therefore, ethnographic public relations studies are used as a research method to understand how generation Z utilizes renewable technology in building their personal branding. This journal article aims to provide an understanding of how generation Z builds their personal branding using renewable technology and the benefits that can be obtained from using renewable technology to build personal branding. This journal article was researched using descriptive qualitative methods by looking for primary data from public relations and renewable technology practitioners with supporting data originating from previous journal article literature. This article can be a reference for public relations and marketing practitioners to understand how to utilize renewable technology in building personal branding for generation Z.