Chazaly, Cheisha, et al. “The Effect of Live Streaming and Price Promotion on Impulsive Buying Among Digital Business Students Class of C Sore 2024 at Universitas Satya Terra Bhinneka Platform TikTok Shop”. INFINITE: Journal of Innovation, Finance, Business, and Technology, vol. 2, no. 2, Aug. 2026, pp. 81-99, https://jurnal.satyaterrabhinneka.ac.id/index.php/infinite/article/view/177.