SANTIKA HULU, Apfrina; ANGELICA SESILIA; ESTER SEPTEMIA NABABAN; RIBKA DANIEL. The Role of Live Shopping and Fear of Missing Out (FOMO) in Impulsive Buying Behavior: A Qualitative Study among Young TikTok Shop Users in Medan City . INFINITE: Journal of Innovation, Finance, Business, and Technology, [S. l.], v. 2, n. 2, p. 121–132, 2026. Disponível em: https://jurnal.satyaterrabhinneka.ac.id/index.php/infinite/article/view/152. Acesso em: 1 sep. 2026.